In the category: unexpected collaborations, Louis Vuitton and Mobike have partnered up for a Location Based Services campaign. The campaign is aimed at promoting the historical exhibition of Louis Vuitton in Shanghai. Users of Mobike will see the ad for the exhibition when opening the APP and even the icons...
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Mobile
The main platforms used by B2B KOLs around the world are different. While in the west influencers usually use LinkedIn, email lists and podcasts, in China that is very different. Popular platforms used in China for B2B KOLs are Zhihu, Ximalaya FM and Zhishi Xingqiu. Each platform has its own...
JD.COM’s Kepler Mini-Program on WeChat offers amazing new mobile platform for brands interested in ecommerce in China. Few international brands have caught on to this new retail option. So now is the right time to learn more and expand your multi-channel strategy for China! The ecommerce sector in China...
Particularly in China, where people are not encouraged to outwardly show emotion, emojis have become an especially important means of communication. Many brands have tried emoji marketing on a global scale, but few of them have yet to make emojis an integral part of their China-based campaign. So why aren’t brands taking advantage...
China has a long history of managing diversity and change, and with up to 1.4 billion citizens inside its borders, people in China sure know how to spot value from a crowd of options. Weaving this same organized chaos and providing a combination of options is the key to keeping...
China's short video industry is one of the country's fastest-growing markets. Among Kuaishou, Douyin and other short video streaming apps, Tencent and Baidu are fighting their way into the short video market as well. Let the battle begin. Which app will be the next frontrunner? Stay tuned with AgencyChina, we...
It is another win for Tencent in the digital marketing battle for the attention of Chinese Netizens. A new WeChat Mini Program game which is taking China by storm. Like its popular predecessors Tiaoyitiao (jumping from box to box) it is a pretty simple yet addicting game. Little balls come...
With the rapidly growing livestreaming market in China, livestreaming is bound to become a hobby — or even a daily habit — for the average Chinese netizen. Take a look at this article on what Niche livestreaming platfrom Inke is doing!
International companies are talking a lot about WeChat as a crucial tool for doing business in China. So how do they do it? This article lists 6 luxury brands and their original campaigns with undoubtedly large budgets. However, even if your marketing budget is not that high there are still...
WeChat is considered a paramount Chinese digital marketing channel for international brands doing businesses in China. Especially WeChat Moments ads is a booming trend that brings more opportunities for marketers to advertise in China. What is WeChat Moments Advertising? Advertising on WeChat Moments is a similar method as advertising on Facebook...