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Middle Class

Prospects For Plant-Based Meat In China

Have you heard of Beyond Meat and Impossible Foods? If so, chances are you know a little about the market for meat substitutes and plant-based protein. But what are the prospects for meat substitutes and Plant-Based Meat In China? Read on to find out what China’s market for plant-based meat...
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E-commerce fuels new opportunities in China's pet market

Still a status symbol, as well as companion and even furry family member, Chinese consumers’ spending on pets has evolved in recent years turning China's pet market into one to watch. Overall, China's urban pet (dog and cat) consumer market is expected to surpass the threshold of 200 billion yuan...
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2020 The Year of Soft Adventure Tourism in China

The average Chinese national goes on holiday just ones a year. And there is mounting expectation to make it count. That’s especially true for young urban Chinese, who work hard and want to put their limited annual leave to good use. This has been a boon for what we call...
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The dark side of China's beauty boom

$200 may sound like a lot to pay for a whitening serum by Korean beauty brand Sulwhasoo. But for Beijing based Yiyang Li, it’s worth the price. The average Chinese Female Middle Class Consumer uses 14 beauty products for their skin, hands and face, according to L'Oréal experts we have...
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Ikea to invest RMB 10B in China Operations

Funds will be used to upgrade all of IKEA’s existing stores in China while adding a network of smaller stores in central urban locations. The initiative also aims to enhance IKEA’s e-commerce resources and digital innovation in the country, where the retail giant’s growth has slowed in recent years. “China’s...
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China; Shanghai;

China touts US$57.8 billion deals after Shanghai import expo, but how much of that is window-dressing?

The first China International Import Expo (CIIE), hailed as symbol of China opening up, was held from Nov. 5 to Nov. 10, 2018 in Shanghai. During the expo Chinese firms signed import deals worth more than 57.8 billion US dollars which included sectors such as smart manufacturing, consumer goods, food...
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world’s largest online shopping festival

Alibaba sets new Singles’ Day record with $31B in sales, but growth is slowing

The Singles' Day event has grown into the world's largest online shopping festival. The total revenue of 2018 represents a 27% increase from 2017 setting a new record with $30.8 billion in sales. However, this represent the lowest-ever annual growth rate for the event which might be a consequence of...
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Why China? A growing middle class in China (part 1/3)

This is the first article in short three-piece series called: “Why China?” Read on to find out why some of America’s biggest retailers are focusing on selling in China over the US. A country of firsts Earlier this month, Starbucks opened its doors to welcome customers to its largest mega-store...
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