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Live streaming

Douying is growing at breakneck speed. It is reported to be the most downloaded app in Apple's App Store worldwide in the first quarter of this year reported by SensorTower. Now the platform made a move to bring more quality content and to retain users. Douyin reportedly identified a number of...
Douyin could be a key platform for branding, but it might not be the best fit for every brand. When brands are choosing a digital marketing platform, following what is trendy seems like the right thing to do. However choosing the most suitable platform is about more than following a...
The Short video platform battle is stil on! Douyin's rival Kuaishou (快手), a short video sharing and live streaming platform has bought Acfun (A站), a platform for ACG (anime, comics, and gaming) fans. In this post, you will find out how this move will help Kuaishou in the battle for...
China can be a complicated market for foreign brands to do business. From hosting a website to running a social media campaign, the digital norms in China deviate from those in the West and localizing is paramount to success. The two most obvious “first steps” are registering a verified WeChat...
Powered by advanced cloud technology, smartphones and the optional accessory of an adjustable selfie-stick, live-streaming is taking Chinese content consumers by storm.  A Credit Suisse report, made available in September 2016, placed the personal live-streaming market in China to climb to 5 billion USD in value in 2017. Interestingly, this...
With 290 million active online video users per day and an expected increase to 358 million in 2018, the popularity of short videos in China is undeniable! Due to its success and that of other ‘new’ flourishing media channels, the status of traditional media is declining. Over 40% of online...