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Livestreaming

What Marketers Need to Know about China’s Live Commerce

Live commerce, the fusion of shopping and live streaming, is transforming the retail industry. It’s no secret that live commerce can generate immense revenue for brands within short time. There are numerous examples that showcase the success of live commerce. Actress Li Xiang’s recent Weibo sale success story is one...
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Why Luxury Brands Should Harness Zhihu’s Marketing Power

As of 2019, more than 20,000 brands and organizations have opened an official account on Zhihu. The platform offers brands the opportunity to create a profile with a corporate personality attached, and really connect with this group of highly influential consumers. And now the platform has a great new feature...
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New Retail Hot Spots in Shanghai

In a previous article, we explained that China’s New Retail is a way to increase revenue and decrease cost in offline retail locations. This is to stave off the type of malaise physical retail has experienced in other markets. Due to popular demand, we’ve prepared a list of New Retail...
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Why China’s Live Commerce Is Good News For Small And Big Brands Alike

Like many other things in China, livestreaming has taken on a different route and trajectory to the rest of the world. In other regions, livestreaming is focused on social and gaming. In China, livestreaming has these dimensions too, and has found an important role in e-commerce, creating China's Live Commerce...
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Chinese Video-streaming app Kuaishou

Short video app Kuaishou doubles down on domestic e-commerce

Earlier this month, Douyin opened its shopping cart feature. It's rival short video app Kuaishou following up, upgraded its e-commerce services, giving preference to domestically produced goods and partnering with Chinese e-commerce giants services such Alibaba-owned Taobao and Tmall, as well as mobile e-commerce platform Youzan in the hope of...
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Social Media; Elderly Users

Square dancing and big fonts: How China’s elderly use the internet

Most brands and marketing agencies like to talk about the Millennials. But it is actually the older generation that make up almost a third of China’s massive population. That's why more and more Tech companies as well as brands are looking at ways to engage them. Examples are Alibaba's easier...
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Kuaishou launches Snap Spectacles-like product as Tencent Weishi gets a new action cam

The battle between Chinese short-video gaints is moving from online to offline. Tencent Weishi, a short-video platform owned by Tencent announced a Gopro-like action-camera in collaboration with manufacturer EKEN on Tuesday. Meanwhile, Kuaishou announced on the same day a Snap Spectacles-like product in collaboration with Chinese spec-maker Starci. Whether the...
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Douyin shifts to partner with MCN to widen content offerings

Douying is growing at breakneck speed. It is reported to be the most downloaded app in Apple's App Store worldwide in the first quarter of this year reported by SensorTower. Now the platform made a move to bring more quality content and to retain users. Douyin reportedly identified a number of...
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Why China’s Viral Video App Douyin is No Good for Luxury

Douyin could be a key platform for branding, but it might not be the best fit for every brand. When brands are choosing a digital marketing platform, following what is trendy seems like the right thing to do. However choosing the most suitable platform is about more than following a...
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Douyin rival acquires anime and video sharing platform Acfun

The Short video platform battle is stil on! Douyin's rival Kuaishou (快手), a short video sharing and live streaming platform has bought Acfun (A站), a platform for ACG (anime, comics, and gaming) fans. In this post, you will find out how this move will help Kuaishou in the battle for...
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