China's two largest short video platforms, Douyin and Kuaishou, have embraced cross-border e-commerce. This further illustrates how these short video platforms are building out their e-commerce capabilities. Last December, Douyin flagged its intentions to help merchants sell through Douyin via cross-border e-commerce. It subsequently started onboarding merchants in January 2021....

China’s popular short video apps, Douyin and Kuaishou, are significant marketing channels and are rapidly gaining scale as e-commerce players. Brands are not only directing their content marketing budgets towards these apps, but also using them to create multi-million-dollar sales channels. For instance, L’Oréal Group recently became the first major...

Have you heard of “livestream e-commerce” but aren’t quite exactly sure what it is or how your brand can use it? Read on to get up to speed in record time – all it takes is the time to read this blog post. Like many other things in China, livestreaming has taken...

Have you heard of "livestream e-commerce" but aren’t quite exactly sure what it is or how your brand can use it? Read on to get up to speed in record time – all it takes is the time to read this blog post and five slides! Like many other things...

COVID-19 is now a global pandemic, with widespread consequences for all countries and industries. For two months, China has borne the brunt of COVID-19’s human, social and economic cost. This has resulted in disruption and dislocation to individuals, families, businesses and communities. Human ingenuity is spurred in times of crisis...

Accessible luxury (also called ‘affordable luxury’) refers to goods priced between mass fashion and ready-to-wear. Think Michael Kors, Kate Spade and Coach – brands that combine original design, excellent quality and distinct angles on heritage, with a price tag that allows the item to be a wardrobe addition every season. ...

Live commerce, the fusion of shopping and live streaming, is transforming the retail industry. It’s no secret that live commerce can generate immense revenue for brands within short time. There are numerous examples that showcase the success of live commerce. Actress Li Xiang’s recent Weibo sale success story is one...

As of 2019, more than 20,000 brands and organizations have opened an official account on Zhihu. The platform offers brands the opportunity to create a profile with a corporate personality attached, and really connect with this group of highly influential consumers. And now the platform has a great new feature...

In a previous article, we explained that China’s New Retail is a way to increase revenue and decrease cost in offline retail locations. This is to stave off the type of malaise physical retail has experienced in other markets. Due to popular demand, we’ve prepared a list of New Retail...

Like many other things in China, livestreaming has taken on a different route and trajectory to the rest of the world. In other regions, livestreaming is focused on social and gaming. In China, livestreaming has these dimensions too, and has found an important role in e-commerce, creating China's Live Commerce...