As the Year of the Rat is about to start millions of Chinese are starting the countdown to the Chinese New Year by watching the CCTV Spring Festival Gala, commonly abbreviated in Chinese as Chunwan (春晚). A great Live blog by WhatsonWeibo can be followed, with updates on all major...
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Livestreaming
Live commerce, the fusion of shopping and live streaming, is transforming the retail industry. It’s no secret that live commerce can generate immense revenue for brands within short time. There are numerous examples that showcase the success of live commerce. Actress Li Xiang’s recent Weibo sale success story is one...
As of 2019, more than 20,000 brands and organizations have opened an official account on Zhihu. The platform offers brands the opportunity to create a profile with a corporate personality attached, and really connect with this group of highly influential consumers. And now the platform has a great new feature...
In a previous article, we explained that China’s New Retail is a way to increase revenue and decrease cost in offline retail locations. This is to stave off the type of malaise physical retail has experienced in other markets. Due to popular demand, we’ve prepared a list of New Retail...
Like many other things in China, livestreaming has taken on a different route and trajectory to the rest of the world. In other regions, livestreaming is focused on social and gaming. In China, livestreaming has these dimensions too, and has found an important role in e-commerce, creating China's Live Commerce...
Earlier this month, Douyin opened its shopping cart feature. It's rival short video app Kuaishou following up, upgraded its e-commerce services, giving preference to domestically produced goods and partnering with Chinese e-commerce giants services such Alibaba-owned Taobao and Tmall, as well as mobile e-commerce platform Youzan in the hope of...
Most brands and marketing agencies like to talk about the Millennials. But it is actually the older generation that make up almost a third of China’s massive population. That's why more and more Tech companies as well as brands are looking at ways to engage them. Examples are Alibaba's easier...
The battle between Chinese short-video gaints is moving from online to offline. Tencent Weishi, a short-video platform owned by Tencent announced a Gopro-like action-camera in collaboration with manufacturer EKEN on Tuesday. Meanwhile, Kuaishou announced on the same day a Snap Spectacles-like product in collaboration with Chinese spec-maker Starci. Whether the...
Douying is growing at breakneck speed. It is reported to be the most downloaded app in Apple's App Store worldwide in the first quarter of this year reported by SensorTower. Now the platform made a move to bring more quality content and to retain users. Douyin reportedly identified a number of...
Douyin could be a key platform for branding, but it might not be the best fit for every brand. When brands are choosing a digital marketing platform, following what is trendy seems like the right thing to do. However choosing the most suitable platform is about more than following a...