Douyin is TikTok’s namesake in China. It’s a wildly popular short video app with over 400 million active daily users. That’s a number equal to the European Union’s entire population. Unlike TikTok, Douyin has clear e-commerce integration. Douyin users can click links within each short video and complete purchases inside...

When French beauty brand L’Oreal reported its first quarter earnings earlier this month, it proved China’s ‘lipstick economy’ (口红经济) has strong momentum. That term – lipstick economy – refers to a changing pattern of consumption where large, conspicuous purchases (like handbags) are making way for smaller, yet similarly luxurious expressions...

We’ve prepared a list of internet platform trends for those who have digital presences in China, are contemplating digital presence, or just interested in tech generally. This list is part of a Predictions Mini-Series in which we also cover travel and consumption trends for the coming year. Before we dive...

Cutting through the noise in China’s buzzing consumer market can be difficult for small to medium-size brands without the funds or partnerships to support mass distribution. The good news is that it’s still possible to create buzz among the right audience by distributing targeted content across niche platforms on a...

With 290 million active online video users per day and an expected increase to 358 million in 2018, the popularity of short videos in China is undeniable! Due to its success and that of other ‘new’ flourishing media channels, the status of traditional media is declining. Over 40% of online...