Chinese e-commerce giants Alibaba, JD and Pinduoduo have seen a boom in sales during the 618 shopping festival, the first major shopping festival this year. From publicly-available sales figures, China’s two biggest e-commerce giants, Alibaba and JD, handled $136.51 billion of sales through their platforms over 618. For those that...

As we move into our fifth month living in a global pandemic, physical retail continues to lag behind online retail. Many consumers have begun aggressively shopping online for products that would have otherwise been bought at physical retail stores. Previously, AgencyChina put together a 2020 China e-commerce calendar to help...

At AgencyChina, we love innovative products that unlock new growth. Saturnbird Coffee (三顿半), a local instant coffee company, is a standout example. In last year’s Double 11 e-commerce extravaganza, Saturnbird took top spot from Nestle in the instant coffee category.  So, what did Saturnbird do to achieve breakout success? Solved...

Valentine’s Day (February 14), typically a consumption battleground, had a tough time this year. Uncertainty around the novel coronavirus swept away romance in the air and strict quarantine measures ruled out in-store promotions and activations. However, with the situation on-the-ground improving each day, and warmer weather on the horizon, brands...

10 years ago in 2010 China counted 138 million Online buyers. Fast forward to 2020 and this number is expected to be 894 million! On top of that China’s domestic and cross-border e-commerce growth continues to outpace retail sales growth. Data from the first 9 months of 2019 showed retail...

When French beauty brand L’Oreal reported its first quarter earnings earlier this month, it proved China’s ‘lipstick economy’ (口红经济) has strong momentum. That term – lipstick economy – refers to a changing pattern of consumption where large, conspicuous purchases (like handbags) are making way for smaller, yet similarly luxurious expressions...