Alibaba's platform Taobao started testing a new feature last week that includes product reviews from Xiaohongshu (better known as Little Red Book or RED). RED is a growing and promising social media platform where shoppers can write reviews and share previous experiences on a wide variety of topics. With this...
Archive:
November 2018
The social media platform RED (or Little Red Book) is an online sharing community which enables users to post their recommendations based on their previous experiences. Unlike other social media, the platform aims to offer more informative and detailed content in order to make it more authentic and build trust...
Dolce & Gabbana has cancelled its biggest promotional event of the year, that would take place in Shanghai, after Chinese celebrities and social media users reacted against the controversial advertising campaign that was posted on D&G’s social media accounts. The campaign shows a Chinese woman trying to use chopsticks to...
Two of the world biggest e-commerce festivals took place in November. On the 11th China’s Singles’ Day set a record with US$30.8 billion in sales while on the 23rd the US Black Friday online sales reached around US$6.3 billion (in 2017 it was US$5 billion). This massive difference represents the...
Between January and October 2018 retail imports of cross-border e-commerce reached 67.2 billion yuan in China, up 53.7% year-on-year. Not surprising the Chinese government places great importance on developing cross-border e-commerce and other new forms of trade. Officials have said that China will expand and improve the existing policies on...
The multinational Chinese company Alibaba Group and the Fung Retailing, the retail business of the Fung Group, announced a strategic partnership last week. This collaboration will be built on the strengths of both parties in online and offline retailing, since Alibaba has over 600 million users while Fung Retailing has...
In the category: unexpected collaborations, Louis Vuitton and Mobike have partnered up for a Location Based Services campaign. The campaign is aimed at promoting the historical exhibition of Louis Vuitton in Shanghai. Users of Mobike will see the ad for the exhibition when opening the APP and even the icons...
China became the world’s largest online retail market in 2013 and has continued growing year after year, as last week’s Alibaba’s Singles’ Day has indicated. Despite the exponential growth, the industry’s development has long been plagued by shady business practices from selling counterfeits to “brushing” of orders, the uncontrolled business...
The first China International Import Expo (CIIE), hailed as symbol of China opening up, was held from Nov. 5 to Nov. 10, 2018 in Shanghai. During the expo Chinese firms signed import deals worth more than 57.8 billion US dollars which included sectors such as smart manufacturing, consumer goods, food...
The Singles' Day event has grown into the world's largest online shopping festival. The total revenue of 2018 represents a 27% increase from 2017 setting a new record with $30.8 billion in sales. However, this represent the lowest-ever annual growth rate for the event which might be a consequence of...