Short video apps, such as China’s Douyin, have become an important marketing tool targeting the short attention spans of Gen-Z consumers. Douyin seems to be one of the most conducive for comments and engagement among the Chinese social media platforms. Beijing-based key opinion leader (KOL) Antoine Bunel suggest that brands should...
Archive:
November 2018
WeChat dominance in China’s mobile space has been declining. According to a recent report, the average read count of articles published on WeChat decreased 24 percent in 2017 from the previous year; the average open rate for articles has fallen to under 5 percent in 2017; and the share of...
Knowing every customer and being able to communicate with them anytime & anywhere have always been the goal for companies. With Social CRM (SCRM), this is no longer a trouble. In short, SCRM is the use of social media for organizations to engage customers. Companies use the tool to dig...
The main platforms used by B2B KOLs around the world are different. While in the west influencers usually use LinkedIn, email lists and podcasts, in China that is very different. Popular platforms used in China for B2B KOLs are Zhihu, Ximalaya FM and Zhishi Xingqiu. Each platform has its own...
Daigou is an overseas personal shopper that brings anything from vitamins to luxuries goods to Mainland China. Chinese consumers love them because they can buy products at lower prices that might not even be available in China. But most brands detest daigou as they undercut their traditional sales and spread...