O2O, New Retail, so many trendy words to describe a phenomenon that is hard to get around. Granted, it can sometimes be difficult to imagine bricks-and-mortar stores still have a future in China. That is how all-encompassing e-commerce has become in the country. But many new-generation online fashion and beauty...
Archive:
September 2018
Every Mid-Autumn Festival, the Chinese market gets flooded with mooncakes, a kind of baked pastry that symbolizes family reunions and which is traditionally consumed as part of the celebrations. Ahead of the festival, which falls on Monday, a number of Chinese F&B companies branched out their offerings to include the...
In her coffee shop in downtown Beijing, Zhang Lanlan busily serves customers who stop in during lunch hour. After living in South Korea for about eight years, Zhang returned to China in 2016. Looking to start a business in the city and noting the growing popularity of coffee, she decided...
JD.COM’s Kepler Mini-Program on WeChat offers amazing new mobile platform for brands interested in ecommerce in China. Few international brands have caught on to this new retail option. So now is the right time to learn more and expand your multi-channel strategy for China! The ecommerce sector in China rarely...
There’s an ongoing debate about masculinity and femininity across the world, and China is taking part as well. Many young Chinese women have become fans of "young fresh meat" – feminine-looking men. A Xinhua opinion piece criticized the popularity of overly feminine men – but many Chinese internet users disagreed....
Little Red Book, the explosively popular social e-commerce platform, is seeing new growth opportunities in the male luxury market after launching a section exclusively featuring male styles. In this article, Jing Daily lists some different types of male influencers and how luxury brands can communicate through them.
Codiva chocolate, KLG Fried Chicken, Srutbucsk Coffee, New Bylenera sneakers. China is still coping with many stories of fake products and even complete fake stores. The brick-and-mortar stores are easier to spot and close down, but the internet is the perfect hideout. Unsurprisingly Europol estimates that 86% of fakes still...
Exciting news this week in China's online world about a new messaging app called Bullet Messaging (子弹短信). In only 9 days since its launch it reached 4 million active users. The app surpassed both WeChat and the popular live streaming app Douyin (Tik Tok) becoming the most downloaded social iOS app...
The Chinese social media space moves at a hectic pace, and after a slow start in 2017, WeChat mini-programs are on the rise and offer immense value for companies in the hospitality industry. In the first half of 2018, mini-programs racked up 280 million daily users, including an average of...