In the weeks leading up to the most wonderful time of the year – the December Holidays – many luxury brands leveraged the festivities to enhance brand awareness and increase (online) purchases. Under the influence of the western holiday season, even in China the shopping malls and stores were covered...
Archive:
January 2018
While ad blockers are rather popular in Western countries, Chinese consumers are far more accepting of online advertising. In fact, it appears that Chinese people even like to be advertised to, as they see ads as indicative of their status. BMW discovered this by mistake, when they decided to direct...
As a Christmas promotion, Swarovski designed an “Advent Calendar” box allowing customers to discover a new product every day in the lead up to Christmas, accompanied by a WeChat campaign offering incentives such as a chance to win free prizes after participating in different games in the app. By promoting...
Whether you are planning on entering the Chinese consumer market in 2018 or you’re already (successfully) selling in China, being knowledgeable about all Chinese ecommerce holidays should definitely be one of your New Year’s resolutions. As experience tells us that tailoring sales strategies around Chinese traditions and cultures has proven...
Although new KOLs are joining the scene every day, luxury brands tend to merely use a handful of leading fashion bloggers and influencers to play it safe. But as these big influencers are often known to collaborate with any brand as long as they pay enough money, brands using these...