Archive:

January 2018

Following the recent errors of Marriott resulting in their Chinese website still being down, it is now Weibo's turn to be reprimanded by the Cyberspace Administration of China (CAC). It was said that "content of wrong public opinion orientation, obscenity and ethnic discrimination continued to spread on Sina Weibo" and...
Great article explaining the state of complex search engine market in China in a refreshing way. Baidu is no longer the only players in SEO & SEM and paid search ads no longer dominate all the results. Ultimately a native speaker or team on the ground in mainland China would...
Fashion brands venturing into cosmetics is a big hit in China, as the popularity of luxury brands’ cosmetics lines skyrocketed in 2017. Besides the fact that these luxury brands can “piggyback” on their good reputation and the “brand experience” already created by previous fashion items and marketing campaigns, the affordability...
China’s wildly successful social media marketing industry is starting to show its dark side: rumourmongering. The viral potential of online content is a blessing for marketers, but a curse for companies when it concerns damaging (fake) rumours. Rumourmongers often target the food and beverage industry, education, elderly care, and charity...
The idea is simple: a physical store that demonstrates the convenience and simplicity of online shopping. It’s the core of “New Retail” - using technology and data to merge online and offline shopping - and China’s biggest ecommerce players are investing heavily in this strategy. In China, 15 percent of...
In December 2017, WeChat launched a new feature called “Brand Zone” that allows brands to display their posts and sell their products and services directly to users, even if they aren´t followers. Before, the visibility of WeChat posts was always limited to an official account’s followers. With this new feature,...
One of the latest hypes in the United States is the highly addictive HQ Trivia app.  And as always China has taken over the concept and, using its massive market, amplified it 10-fold! The app takes the form of a live game show, played in the US at 9 PM...