When the child is born the couple will be placed into a different campaign which is aimed at taking care of their baby and later taking care of their infant. Based on the behaviour and given information we make the campaign as relevant and personal as possible for Chinese mums and dads.
The campaign included a PR event, coverage in major magazines, content creation, social media activation and campaign sites.
Results – 4.2 mln video views, 89.000 new fans on social media and more than 130.000 responses.
The major source of growth for your brand will be in China. But China is complex and has a different set of cultural values. Brands that overcome this hurdle will be the winners of tomorrow.
The campaign included social media activation, 3 events, content creation, email marketing and social media management. The campaign turned into a long-term platform with a community site and email program.
Sanlitun SOHO; Building No.2 Bldg C, Room 1502, North Gongti Road, Yard 8, Chaoyang District, Beijing, China
Tian An Cyber Park, Block A, Room 603, Huangge Road, Futian District, Shenzhen, China