We are a collective of independent agencies offering communication and digital marketing services.
We service Western brands that have the intention to enter or expand in China.
Combined we employ over 250 professionals.
We offer a wide range of marketing and communication services.
A one stop shop from a communication strategy to the technical production.
We service our clients from both Amsterdam and Shanghai.
With client contact conveniently in Dutch or English.
Friso, is worldwide known for their baby and infant food products. Together we developed a email marketing strategy to make pregnant Chinese couples loyal to the Friso brand in the first nine months. After subscribing to the Friso childbirth campaign we provide the couples with a constant flow of relevant information depending on the birth stage they are in.
When the child is born the couple will be placed into a different campaign which is aimed at taking care of their baby and later taking care of their infant. Based on the behaviour and given information we make the campaign as relevant and personal as possible for Chinese mums and dads.
To increase the brand awareness of KLM we joined forces with miffy. How? In a 100-day marketing campaign miffy travelled around the world with KLM inspiring millions of Chinese potential travellers.
The campaign included a PR event, coverage in major magazines, content creation, social media activation and campaign sites.
Results – 4.2 mln video views, 89.000 new fans on social media and more than 130.000 responses.
The major source of growth for your brand will be in China. But China is complex and has a different set of cultural values. Brands that overcome this hurdle will be the winners of tomorrow.
The campaign included social media activation, 3 events, content creation, email marketing and social media management. The campaign turned into a long-term platform with a community site and email program.
+31 (0)6 50 69 12 92
Koolhovenstraat 1k 3772 MT Barneveld, The Netherlands.
T +31 342 423 262
Lingshi Road 695, Bld 3 Room 601, Shanghai, China.
T +86(0)21 60730601
Pujades 51-55 08005 Barcelona, Spain.
T +34 93 667 50 47
Sanlitun SOHO; Building No.2 Bldg C, Room 1502, North Gongti Road, Yard 8, Chaoyang District, Beijing, China.
T +86 400 118 1598
Sturegatan 46, 114 36 Stockholm, Sweden.
T +46 8 410 50 400
Tian An Cyber Park, Block A, Room 603, Huangge Road, Futian District, Shenzhen, China.
T +86 400 118 1598