Sesderma is an innovative skincare company that has a long, proud history of R&D breakthroughs which have launched new brands and business units. Since 2015, the company has focused on bringing its innovative skincare and dermatological solutions to worldwide markets.
China, as a $22 billion skincare market, was deemed a ‘must play, must win’ international market.
Thanks to endorsement from Fan Bingbing, one of China’s most well-known actresses, Sesderma’s whitening lotion was well-recognized in-market. However, this obscured the brand’s other SKUs across other elements of skincare and dermo-cosmetics.
Sesderma turned to AgencyChina to operate its social media and e-Commerce accounts, with the aim of improving awareness of its other solutions and building a skincare portfolio that resonates with Chinese consumers.
Here’s how AgencyChina went into action: