The BUDDY BELTS concept started in the summer of 1997, when Buddy, a miniature Dachshund came into Roxanne Pettipas’s life. The first BUDDY BELTS harness was handcrafted. BUDDY BELT was officially launched at PET Expo in Toronto, Canada in October 2001. In the spring of 2003, production moved from the home-basement enterprise to a factory space in downtown Toronto.

Since then, multiples of thousands of BUDDY BELTS have been cut, sewn, and assembled. This number keeps multiplying exponentially, as make sales. Now it has become a globally successful pet brand for small dogs.

In 2022, AgencyChina’s TP team was honored to be selected as BUDDY BELTS’s Tmall Partner (TP), which brought convenience to existing BUDDY BELTS fans in China.

Here’s how AgencyChina went into action:

AgencyChina undertook research in-platform and off-platform, starting from sketch to define the brand’s positioning and core target audience.

AgencyChina opened and still operates the BUDDY BELT Tmall store as a TP, achieving rapidly growing monthly sales. Please feel free to take a look at the store here.