Video-driven e-commerce has been around since 2016. Now, video platforms such as Douyin and Kuaishou are selling Taobao products, and other social media platforms such as WeChat, Weibo, and Xiaohongshu are getting into the mix by testing e-commerce functions as well. Nowadays, e-commerce will focus more on the group of...
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According to new research, 84 percent of all premium beauty brand engagement on Weibo is driven by posts featuring celebrities. Celebrity is a key growth driver for beauty brands in China. For instance, Estée Lauder products that were mentioned and linked by celebrities saw a 723 percent growth in sales....
We are sure everyone is familiar with the Chinese social media platform weibo (similar as twitter), but how many of you knowing about the difference between general "#" and a super topics? In this article mentioned about the most important things about Weibo's super topics.
Weibo Corp, a leading social media platform, is investing 2 billion yuan ($290 million) to support content-driven e-commerce. Seeing as how the competition has shifted from expanding user scale to increasing the time users spend on app, Weibo is also attempting to better cater to the tech-savvy younger generation. To...
Chinese social media giant Weibo, which was launched in 2009 and has more than 400 million monthly active users started to look for the overseas market. The social media platform is considering launching new products in different languages aiming to find new users and new countries. This is the same...
In the digital marketing world, social media is an ideal place for people to discover new brands and read about new products. Even though everybody is talking about WeChat in China, Weibo should definitely not be neglected! One strong indicator is the company's revenue which increased by 76% compared to this...
In the digital world, social media is an ideal place for people to discover new brands and read about new products. And as the number of worldwide users across all platforms is expected to reach 2.95 billion by 2020, it’ll come as no surprise that brands are using social media...