According to China’s Ministry of Education, 90% of students living abroad pay full-tuition using personal or family funds. They belong to China’s affluent second generation, who are estimated to have contributed $11.5 billion to the American economy in 2018 in a multitude of sectors like housing, automotive, high-end fashion, and,...

It is happening, the Trade War is affecting Tourism, at least for the people that value Government warnings and advise. China advised its citizens against traveling to the U.S. on Tuesday, citing recent increases in crime and harassment. A professor studying international business at San Diego State University told Forbes the...

Chinese women don’t just hold up half the sky, they’re holding up entire industries. A growing proportion of travel consumers and decision-makers in China are now women, according to a report released by Ctrip. The report states that women travel more than their male counterparts, and also spend more as well. And social...

First Weibo started gaining ground as the go to Social platform for Travel related posts. And now even Little Red Book is joining the fray with people flocking to the platform for Travel reviews and inspiration. Where does that leave WeChat? It plays its own crucial role in helping brands...

We’ve prepared a list of top tourism and travel trends for those wondering how to get a bigger slice of China’s outbound tourism market in 2019. This list is part of a Predictions Mini-Series in which we will also cover platforms and consumption trends for the coming year. Before we...