The average Chinese national goes on holiday just ones a year. And there is mounting expectation to make it count. That’s especially true for young urban Chinese, who work hard and want to put their limited annual leave to good use. This has been a boon for what we call...

AgencyChina’s market insights professionals work hard to help clients stay on top of what’s happening and where things are trending in China’s massive consumer market. Through our Market Research we uncover trends in China and benefit from this knowledge together with our clients. In previous weeks we've talked about the...