Chinese “Gen Z” shoppers in their early 20s are emerging as an increasingly powerful force in China’s consumption landscape. They are the recipients of generous allowances from their parents. Our internal research estimates that, close to three-quarters of Gen Z consumers in China who are currently studying or looking for...
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China’s haircare market is significant, and there’s plenty of headroom to grow. Mintel, a market research firm, estimates China’s haircare market will grow to RMB 53.6 billion (USD 7.6 billion) by 2021. The market’s increasing growth is driven by premiumization and specific haircare issues affecting the Chinese population. In terms...
The last 18 months have been an important point in AgencyChina’s growth. We’ve been fortunate to work with household names (like Johnson & Johnson), as well as up-and-coming brands (like VeraCova). Our insights and expertise has been recognized by Wall Street Journal, Bloomberg, Reuters, Vogue Business and Business of Fashion....
At $5.8 trillion last year, China has the second-largest retail market in the world. We’ve dedicated ourselves to helping domestic and international brands unlock this opportunity. Going into 2020, the start of a new decade, we’re revisiting routes to market for international brands into China. Our first stop: Cross-border e-commerce...
The China skincare market is on the up and up. China’s urban professionals are spending more on skincare than luxury. According to Kantar, investment in skincare and cosmetics outstripped spend on handbags for surveyed consumers. We use the term ‘investment’ very deliberately. Just like investing in stocks, local Chinese consumers...
The average Chinese national goes on holiday just ones a year. And there is mounting expectation to make it count. That’s especially true for young urban Chinese, who work hard and want to put their limited annual leave to good use. This has been a boon for what we call...
AgencyChina’s market insights professionals work hard to help clients stay on top of what’s happening and where things are trending in China’s massive consumer market. Through our Market Research we uncover trends in China and benefit from this knowledge together with our clients. In previous weeks we've talked about the...