China’s haircare market is significant, and there’s plenty of headroom to grow. Mintel, a market research firm, estimates China’s haircare market will grow to RMB 53.6 billion (USD 7.6 billion) by 2021. The market’s increasing growth is driven by premiumization and specific haircare issues affecting the Chinese population.  In terms...

Valentine’s Day (February 14), typically a consumption battleground, had a tough time this year. Uncertainty around the novel coronavirus swept away romance in the air and strict quarantine measures ruled out in-store promotions and activations. However, with the situation on-the-ground improving each day, and warmer weather on the horizon, brands...

China’s fitness market goes from strength to strength. The Middle Kingdom’s population of gym-goers is growing at a rapid clip, with around 20 million serious gym-goers and gyms expanding in high double-digits. And there’s still plenty of room to grow – it’s estimated that only 3% of China’s population has...

The China skincare market is on the up and up. China’s urban professionals are spending more on skincare than luxury. According to Kantar, investment in skincare and cosmetics outstripped spend on handbags for surveyed consumers. We use the term ‘investment’ very deliberately. Just like investing in stocks, local Chinese consumers...

Singles Day has become the biggest shopping event on the planet. And female consumers are projected to lead the way on this year's buying frenzy. PJdaren surveyed over 6,500 female key opinion consumers (KOCs) with the goal of helping brands and retailers better understand how Chinese women plan to shop...

In 2015 China went from a one-child to a two-child policy. And it is predicted that by 2020 the government would relax all birth restrictions, ending the family planning policy. This is great news for brands selling children’s apparel, baby-care products, and toys. Especially with the new and immerging culture...

The frenzy of selfies has never stopped in China, and the selfie culture has created such unattainable beauty standards that body and face ideals in that country have been changing because of it. This is part of the reason why Chinese consumers are obsessed with perfect skin and ageless features....

How can one stand out from thousands of skincare products, is it creative packaging or star effect? As it turns out, skin care products with green natural ingredients are the mainstream to win the market at present. Skincare and beauty is big business in China. An AlixPartners survey earlier this...

$200 may sound like a lot to pay for a whitening serum by Korean beauty brand Sulwhasoo. But for Beijing based Yiyang Li, it’s worth the price. The average Chinese Female Middle Class Consumer uses 14 beauty products for their skin, hands and face, according to L'Oréal experts we have...

Chinese consumers’ new obsession with ‘cosmeceuticals’ — cosmetic products that have medicinal properties — is evident on the shopping app Little Red Book where #安瓶 (#ampoules) was hashtagged over 100,000 times. Cutting-edge beauty products like ampoules are a great example of how Chinese consumers are now demanding sophisticated products and...