Still a status symbol, as well as companion and even furry family member, Chinese consumers’ spending on pets has evolved in recent years turning China's pet market into one to watch. Overall, China's urban pet (dog and cat) consumer market is expected to surpass the threshold of 200 billion yuan...
Archive:
November 2019
A cultish, London-born skateboard shop and streetwear brand named Palace threw a pop-up in the Chinese city from November 9 to 11 while also officially launching its online shop on Tmall on the 11th. The flash announcement that Palace was coming to Shanghai rocked Chinese streetwear fans on Instagram and...
After WeChat and QQ, Tencent now has a video dating app. There is no doubt that wechat and QQ are the first widely used social software. Compared with other new apps, these two apps have encountered obstacles to attract new users. Therefore,Chinese social giant Tencent has released a video-calling app...
A short 15-second video can bring lead to amazing sales, which sounds crazy, but that's the effect of Douyin aka Tik Tok. It is no longer possible for brands to ignore newer social networks such as Red and Douyin. And different social networks call for different strategies. If your WeChat...
Cross-bored e-commerce in China holds a specific distinction where international companies are allowed to sell certain goods at preferential duty rates and without a license to operate a business in the country. Trade-friendly policies and rising demand among Chinese consumers for international goods are driving the growth of this industry,...
Luxury travel is a sector that defies borders. The trends shaping and changing travel at the luxury level seem to transcend cultures. Chinese market employs a unique set of digital platforms, making the context within which this segment receives brand messages very different than in the Americas and Europe .As...
These days, Alibaba, Jingdong, and ByteDance are all developing new social platforms that target students, turning the college campus into a crucial battleground for the future of Chinese social media. Alibaba’s new student-focused platform, Ruwo (also known by its English name, “Real Like Me” ) is attracting interest from Chinese...
Another year, another record-breaking Double 11 or as most of you might now it, Singles Day. China’s overall e-commerce sales during the e-commerce extravaganza of Double 11 increased more than 30% year on year to RMB 410.1 billion ($58.56 billion) across platforms such as Tmall, JD, Suning, and Pinduoduo, according...
Singles Day has become the biggest shopping event on the planet. And female consumers are projected to lead the way on this year's buying frenzy. PJdaren surveyed over 6,500 female key opinion consumers (KOCs) with the goal of helping brands and retailers better understand how Chinese women plan to shop...
In 2015 China went from a one-child to a two-child policy. And it is predicted that by 2020 the government would relax all birth restrictions, ending the family planning policy. This is great news for brands selling children’s apparel, baby-care products, and toys. Especially with the new and immerging culture...