Archive:

October 2018

The Chinese online consumer preferences have been changing in the last few years. The ongoing tech empowerment of the middle class and lower middle class is reflected in the rapid success of Pinduoduo and in the rapidly increase sales of instant noodles, paper towels, and low-end consumer products. After years...
Brands want to see results when they embark on working with KOLs, which is why it can be disheartening when expensive marketing efforts result in low sales generation. However, it is important to remember that the value of a KOL is one that is measured not simply by their reach,...
One of the most common statements we hear from international companies is that ‘China is so different!’ Yes, the Chinese market is unique and challenging, but also filled with many opportunities. Don’t dream about being successful here by copying the strategies back home. To win the heart of Chinese consumers,...