The Key Opinion Leader (KOL) market in China is massive – not only in terms of revenue, but also the tremendous number of influencers available for brands home and abroad. To help companies better plan their digital KOL strategy, AdMaster and Weboyi.com released the 2017 China KOL report this month....

If you are still only thinking about Tmall & JD when it comes to cross-border ecommerce in China, then you definitely need to catch up. In recent years, many western players, especially fashion retailer, have tapped into the Chinese ecommerce market. These platforms offer custom clearance and free shipping services,...