VERACOAV is an skincare company that was founded in 2014 by Bruno BARETEAU. With innovation and more than 95% nature ingredients, products suitable for sensitive skins women and pregency women. In 2015 for its brand release, VERACOVA participated in the Paris beauty international’s exhibition and two of its products immediately won the “Best Product” award. It was the beginning of a successful journey.
From 2015 to 2018 Veracova quickly expanded its presence on the French market by collaborating with a few major pharmacy retail chains. Thanks to that quick success on one of the most competitive markets, Veracova started its international expansion and was launched in Korea, the US, Iran and Hong Kong by 2019.
In 2020, Veracova decided to introduce its unique natural formulas to Chinese consumers by opening its official Tmall store. Hence, VERACOVA turned to AgencyChina to operate its Chinese social media and e-commerce accounts and expand its B2B channels, with the aim of improving awareness and building a skincare portfolio that resonates with Chinese consumers.
Here’s how AgencyChina went into action:
AgencyChina undertook research to understand and strategize the market opportunities and core target audience for VERACOVA.
On the marketing side AgencyChina opened and still operates social media official accounts for VERACOVA such as WeChat, Weibo & Little Red Book.
Meanwhile on the e-commerce side AgencyChina opened and still operates the VERACOVA flagship store on Tmall and controls the partnerships with authorized online distributors in the Taobao eco-system. Feel free to take a look at the store here.