KOLs interviewing other KOLs is all the rage now in China. While in the West it is very common to see big YouTubers collaborating with each other in order to grow their audiences, that tactic hasn’t been as prevalent in China, but it looks like that’s changing. In China the trend started when...

9.5 million recent high school graduates are awaiting results of the university admissions process. As they wait, they shop. Sneaker launches, resales, and auctions across the country have seen their businesses thrive despite the ongoing COVID-19 pandemic. These young sneaker enthusiasts are creating more diverse possibilities for companies to explore a greater...

Douyin is TikTok’s namesake in China. It’s a wildly popular short video app with over 400 million active daily users. That’s a number equal to the European Union’s entire population. Unlike TikTok, Douyin has clear e-commerce integration. Douyin users can click links within each short video and complete purchases inside...