In April, we wrote a popular post on how China’s Saturnbird Coffee is taking on Nestle in China’s instant coffee market. Given we love innovative products that unlock new growth, here’s a new example in China's Supplement Market: BUFFX. BUFFX is a vitamin and supplement start-up that launched in April...

China’s pet market is booming. The number of pet cats and dogs in China inched towards 100 million last year. Pet-related products are also one of the fastest-growing categories on China’s cross-border e-commerce platforms. We previously published another blog post about how e-commerce is fueling this market. But today we...

China’s urbanites want to look as good as possible, for as long as possible. Indeed, China’s urbanites spend more on skincare and cosmetics than luxury, according to a study from Kantar. It’s important to note that this skincare spend isn’t just on creams and serums applied to the face, neck,...