To increase the brand awareness of KLM, we joined forces with Miffy. In a 100-day marketing campaign, Miffy travelled around the world with KLM inspiring millions of Chinese potential travellers. The campaign included a PR event, coverage in major magazines, content creation, social media activation, and campaign sites.
Send Miffy a postcard
To increase the brand awareness of Miffy and KLM simultaneously, we launched a social media campaign in which girls from all over China send Miffy a digital postcard to invite her to their hometown. We surprised winners by visiting them in real life.
The results – 4.2 million video views, 89.000 new fans on social media and more than 130.000 responses.