As a German leading brand in the pet supply industry, HUNTER was founded in 1980 by Rolf Trautwein. Leather is what HUNTER is passionate about. Every leather product from HUNTER is a very special item that has undergone numerous complex production processes. Their high-quality standards are applied right from the start, when the raw materials are inspected on arrival at their manufacturing facility, only to bring a unique experience to the dogs and their owners.

In 2020, HUNTER decided to provide high-quality pet accessories to Chinese consumers by opening its official Tmall Official store.

Hence, HUNTER turned to AgencyChina to operate its Chinese e-commerce accounts and social media with the aim of improving awareness and providing better options to Chinese pet owners.

In 2022, Agencychina has become the exclusive agent of HUNTER in China to expand more B2B channels online and offline.

Here’s how AgencyChina went into action:

AgencyChina undertook research to understand and strategize the market opportunities and core target audience for HUNTER.

From then, AgencyChina launched and operated social media accounts such as WeChat, Weibo, Red, Douyin, and Tmall Global Flagship Store. After 3 years of operation by our team, sales have reached a considerable level, with an annual growth rate of 50%. Please free to take a look at the store here.