Increased sales in several multi-brand stores
HOLLAND AT HOME was established in 2005 and is located in the Dutch capital Amsterdam. Is a leading online Dutch supermarket specialising in an unbeatable range of quality products from the Netherlands including typical Dutch food, organic, baby and infant foods, health and beauty products, and much, much more.
They have become the official partner of Nutricia since 08 March 2017. All the Nutricia products selling by Holland at home directly provided by Nutricia with a long expire date and promising product quality.
After years of unremitting efforts, their customers have spread all over the world, including Dutch people living abroad and customers who love Dutch products and pursue high quality of life in Australia, France, China, Canada, the United Kingdom, South Africa and other places. They have also established close cooperation with relevant local institutions and customer service in various countries. Our aim is to allow you to enjoy quality products from the Netherlands and Europe without leaving home.
HOLLAND AT HOME appointed AgencyChina as the lead marketing and e-commerce operation agency for B2C and B2B2C in-platform/related channels, to provide sales, execution and customer service support and exclusive e-commerce operation for their brand stores in China.
Here’s how AgencyChina went into action:
- AgencyChina designed and build new HOLLAND AT HOME store visual style based on marketing resources, enable them to grow and manage their business.
- AgencyChina undertook research to understand and strategize how the store could improve awareness of all products with strong in-market potential. And by doing marketing research, AgencyChina assessed market demand and expanded more potential brands/products for the HOLLAND AT HOME stores on Tmall and RED, which improved performance by 200% compared to 2019.
- AgencyChina provides additional marketing support which helps HOLLAND AT HOME build up solid brand proposition, brand guideline and consumer awareness, in order to deliver identical communication and brand images across all retail and wholesale channels.