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3 Things You Need To Know About Douyin e-Commerce
China’s popular short video apps, Douyin and Kuaishou, are significant marketing channels and are rapidly gaining scale as e-commerce players. Brands are not only directing
5 Export Opportunities to China in 2021
China’s economic planners have set a 6% GDP growth target for 2021. China, it appears, has shrugged off the worst of COVID-19. This has many
3 Brands To Help You Understand Healthy Snacking In China
It’s no secret that China’s Post 90 and Post 95 consumers are turning towards healthier snacking. Healthy snacking in China represents a desire to treat
Local Challenger Takes On Foreign Brands In China’s Supplement Market
In April, we wrote a popular post on how China’s Saturnbird Coffee is taking on Nestle in China’s instant coffee market. Given we love innovative
3 Misconceptions About Lower Tier Cities in China
China’s not a unified, single market. Rapid urbanisation has led to 113 cities with more than one million inhabitants. You may already know a few
China Market Entry Checklist For Foreign Brands
So, you’ve read our market updates and would like to see if your brand has any potential in China. But where to start? No worries!