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Weibo as last touch point before an online purchase
In the digital world, social media is an ideal place for people to discover new brands and read about new products. And as the number
The World Cup a golden opportunity for marketing
Marketing based on sport events has been popular for a long period of time, and the trend has become increasingly robust compared with previous years.
Fashion Blogger Sells 100 Cars On WeChat In 5 Minutes
On July 22nd, 100 people bought a car on WeChat. This is easily one of the most interesting WeChat ecommerce case studies to date. How
The “what, why and how” of an ICP license
For international companies wishing to battle in China, obtaining an ICP license is a must. ICP stands for Internet Content Provider, the license is issued
Cross-border ecommerce in China: localization
For international companies in China, MNCs and SMEs, localizing digital marketing strategy is hard. First, it’s a big challenge to sell almost anything in the
Cross border ecommerce in China: the basics of TPs
If an international brand wants to establish online business in China, Tmall is the marketplace it can almost never avoid. To make things easier, brands