Blog
Connect with our market research, marketing and e-commerce experts.
How to entice online & offline shoppers through SCRM?
Knowing every customer and being able to communicate with them anytime & anywhere have always been the goal for companies. With Social CRM (SCRM), this
How to best tailor your online communication to Chinese audiences
One of the most common statements we hear from international companies is that ‘China is so different!’ Yes, the Chinese market is unique and challenging,
What you should know about JD’s Kepler Mini-Program
JD.COM’s Kepler Mini-Program on WeChat offers amazing new mobile platform for brands interested in ecommerce in China. Few international brands have caught on to this
How WeChat mini-programs can be used to boost the hospitality industry inside and outside of China
The Chinese social media space moves at a hectic pace, and after a slow start in 2017, WeChat mini-programs are on the rise and offer
Zhihu – a less famous yet crucial Chinese social media platform – The who, how and what
While WeChat and Weibo come first to mind for foreign brands doing business in China, few Chinese social media platforms help brands connect with their
A Lost Chance in China: 5 Tough Lessons
As the industry saying goes, “you only get one chance in China.” With Chinese shoppers ranking social networks as the #1 source of inspiration for