AgencyChina offers market research, marketing and e-commerce to help brands play to win with China’s consumers online. Today, we’d like to spend some time introducing our market research services.
China Market Research
AgencyChina’s China market research service uses consumer interviews, focus groups and consumer survey data to understand what’s going on and what’s happening next in China.
Our market research team covers 30 cities in China, including cosmopolitan cities like Shanghai, fast-growing regional population centres like Zhengzhou and Chongqing, and emerging engines of consumption like Guiyang. We’re fortunate to works with big brands (like Nestle, Budweiser, Johnson & Johnson and LEGO) as well as challenger brands from Europe, North America and Australasia.
It’s not just brands that value our research and opinions. We’re also featured in newspapers and media outlets like Bloomberg, the Wall Street Journal, CNBC, South China Morning Post and Le Monde.
Typical China Market Research Questions
AgencyChina’s market research team has the experience and commercial nous to identity opportunities in China. Our market research team provides Chinese consumer interviews and Chinese consumer surveys to answer these types of China market research questions:
China Market Sizing
Typical questions:
- Is there a market for “X” in China?
- How big is the market for “X” in China?
This is where a new market entrant wants to know whether a gap exists in the market that they can fill and the commercial potential for that gap. Our team has conducted market sizing for a whole range of product categories, from wooden toys, to foot creams, to exercise bikes.
Chinese Consumer Attitudes and Preferences
Typical questions:
- What do Chinese consumers think of “X”?
- What will Chinese consumers want in the future?
This is where a new market entrant or established brand wants to understand trends in and outside product categories which may shape future consumer preferences. AgencyChina uses consumer interviews and consumer surveys to understand what Chinese consumers want today, and what they’ll look for tomorrow. We have the flexibility and resources to understand any consumer segments you may be interested in.
China Market Entry
Typical questions:
- Can we start selling online in China?
- What does it take to enter the China market?
This is where a new market entrant wants to know what it takes to play and win in China. AgencyChina provides market entry strategies that consider market size, competitive dynamics, the requisite resources and implementation. Each market entry option is informed by robust category data, survey data and supported by financial model.
In combination with our e-commerce team, AgencyChina’s market researchers can also offer a product-market fit test, which combines category e-commerce data and a trial run on one of our existing online stores in China.
China Consumer and Tech Trends, Applied Outside China
Typical questions:
- What can we learn from what’s happening in China?
- What can we learn from China e-commerce?
- What can we learn from China’s fintech innovation?
This is where companies outside China have identified relevant trends or developments in China they’d like to learn from, particularly across social media, e-commerce and mobile payments. AgencyChina’s team is adept at auditing audit current trends and enablers, to diagnose which local developments are applicable overseas and the different ways they may present themselves.
Next Step In Your China Market Research Journey
If you’e interested in China market research, you can get in touch with a senior member of our research team here. We’re always happy to speak about your China market research questions, as well as any potential projects or opportunities to collaborate. You can also request a credential deck, which outlines our China market research services in greater detail.
