This year has been a tumultuous year. With all that’s been going on, you may have missed some of the great content on China market trends our team has put together over the year. So, we’ve compiled AgencyChina’s top articles over 2020, highlighting a few key China market trends:
China Market Trends for Imported Brands
- Imported Food: AgencyChina’s Managing Director Jay Xie breaks down the trends he sees in China’s imported food market. Despite being an avid fitness enthusiast, Jay is betting big on imported snack food making a comeback in China. Read here to find out why.
- Plant-Based Meat: Chinese cuisine already has a number of meat substitutes, like tofu. Tofu-based foods are already commonly seen at breakfasts, lunches and dinners in China. But what are the trends for plant-based meat in China? This article sets you up for cuccess.
- Petcare: AgencyChina’s Research & Strategy Manager, Michael Norris, relays what trends he and his team of Chinese market research professionals have found in China’s petcare market. Get up to speed here.
- Haircare: China’s haircare market is significant, and there’s plenty of headroom to grow. Particularly, China has a premature baldness issue, with 250 million Chinese experiencing premature hair loss. Find out all you need to know here.
Trends in Local Chinese Brands
- China Vitamin & Supplement Startup: We take a look under the hood at BUFFX, a startup that’s changing the way young Chinese consumers engage with vitamins and supplements. It’s one to watch!
- Upstart that’s beating Nestle in Instant Coffee: We love innovative products that unlock new growth. Saturnbird Coffee (三顿半), a local instant coffee company, is a standout example. In two consecutive Double 11 e-commerce extravaganzas, Saturnbird has taken top spot from Nestle in the instant coffee category. Find out why here.
China e-Commerce Trends
- Alibaba Wants to Incubate Promising Imported Brands: Alibaba’s cross-border e-commerce marketplace, Tmall Global, announced plans to bring 1,000 new overseas brands onto its e-commerce platform over the next 12 months. This plan falls under Alibaba’s $200 billion, five-year-import program. Find out about the incubation program through our informative article.
- e-Commerce Livestreaming Is Big: In China livestreaming has found an important role in e-commerce. Last year, Alibaba’s Taobao Marketplace generated more than RMB 100 billion (USD$15.1 billion) in gross merchandise volume (GMV) through livestreaming sessions, an increase of almost 400% year-on-year. This year, that number increased by triple digits again. Understand where all the growth is coming from here.
As always, if you’ve got questions about China, you can schedule a free call with our experts here.
Have a safe holiday period and we’ll see you back on deck in 2021.
