We’ve got good news and bad news.
Bad news first.
COVID-19 is now a global pandemic, with widespread consequences for all countries and industries. For two months, China has borne the brunt of COVID-19’s human, social and economic cost. This has resulted in disruption and dislocation to individuals, families, businesses and communities.
Now the good news.
Over recent weeks, China has seen a drastic drop in infections. After an extended CNY break, China has slowly returned to work – online at first, and now in offices and factories. This has extended to upticks in consumption, led by strong Queens Day (March 8) e-commerce results.
With the situation on-the-ground rapidly changing, our existing brand partners such as ICA, HollandAtHome and Hunkemoller have requested new ways of working with us. They’ve asked for more flexible use of our research services, more active social media account management and a greater push to use e-commerce to offset slower recovery in retail precincts.
We’ve seen positive results so far.
Naturally, we’re keen for more partners to experience these benefits during China’s recovery period the Coronavirus and we’re now calling for expressions of interest in Restart 2020.
Restart 2020 is a 180-day plan to stabilize and optimize your operations in China. Whatever stage your business is at, our team will work with you to set and execute against a 180-day plan.
We start with a blank canvas. What 180 days looks like, and what can be achieved, is completely up to you. It could execution against a revised go-to-market strategy, a daring shake-up of distribution channels, a new product launch, a refreshed product portfolio or a thriving online community.
We are a partner that can work as fast or as steady as you need. That’s an important quality in a challenging time.
To find out more, download the PDF here and get in touch.
We’re always here for our partners in China. Past, present and future.