As of 2019, more than 20,000 brands and organizations have opened an official account on Zhihu. The platform offers brands the opportunity to create a profile with a corporate personality attached, and really connect with this group of highly influential consumers. And now the platform has a great new feature...
Archive:
October 2019
The average Chinese national goes on holiday just ones a year. And there is mounting expectation to make it count. That’s especially true for young urban Chinese, who work hard and want to put their limited annual leave to good use. This has been a boon for what we call...
The frenzy of selfies has never stopped in China, and the selfie culture has created such unattainable beauty standards that body and face ideals in that country have been changing because of it. This is part of the reason why Chinese consumers are obsessed with perfect skin and ageless features....
The new breed of Chinese travelers who are seeking new experiences are getting recommendations through word-of-mouth and hyper-connected to the digital world and their mobile devices. These were the main insights shared during the third day of ITB Asia, Asia's leading trade show. An interesting trend is that increasingly, adventure and...
You might be familiar with China's key opinion leaders (KOLs) and if you are already operating in China you have certainly worked with them. But have you heard of the latest form of influencer? It could be more beneficial for building a brand’s image in China. Especially for smaller brands...
How can one stand out from thousands of skincare products, is it creative packaging or star effect? As it turns out, skin care products with green natural ingredients are the mainstream to win the market at present. Skincare and beauty is big business in China. An AlixPartners survey earlier this...