A new report from Forrester says social advertising spend in China is likely to triple by 2023 as video continues to catalyse revenue per user on social platforms. “China already accounts for 44% of Asia Pacific’s social advertising spend, it is expected to grow from US$9.9 billion in 2018 to...
Archive:
August 2019
Chinese consumers’ new obsession with ‘cosmeceuticals’ — cosmetic products that have medicinal properties — is evident on the shopping app Little Red Book where #安瓶 (#ampoules) was hashtagged over 100,000 times. Cutting-edge beauty products like ampoules are a great example of how Chinese consumers are now demanding sophisticated products and...
Like many other things in China, livestreaming has taken on a different route and trajectory to the rest of the world. In other regions, livestreaming is focused on social and gaming. In China, livestreaming has these dimensions too, and has found an important role in e-commerce, creating China's Live Commerce...
Funds will be used to upgrade all of IKEA’s existing stores in China while adding a network of smaller stores in central urban locations. The initiative also aims to enhance IKEA’s e-commerce resources and digital innovation in the country, where the retail giant’s growth has slowed in recent years. “China’s...
The concept of ‘New Retail’ has proven to be revolutionary since 2017. Much has been written about how shopping in China is more technologically advanced than it is in the West, but at what point did China’s tech surpass the West’s, and what was the country’s formula for producing this...
You may have heard of the huge flood of Chinese outbound tourists, but do you how they are spending their money at duty-free retailers? Read on to get up to speed and get on top of this fast-growing retail channel. Source: China.org China’s outbound tourism boom isn’t new news. In...