Have you heard of China’s New Retail, but aren’t quite sure what it is or how retailers can use it in their advantage? Read on to get up to speed in record time – all it takes is the time to read this blog post and 5 slides! New Retail...
Archive:
July 2019
On July 12, the new version of "The Lion King" hit the big screens on the Chinese mainland, a week earlier than North American cinemas. And it was a big success! Many netizens left their abundant comments on some of China's major social media platforms such as Weibo and Douban,...
Last year it was the inspiring story of a heroine rising from a lowly maidservant to a royal concubine in ‘The Story of Yanxi Palace’. This year, it is a modern romance series titled ‘Go Go Squid’ that is likely to follow suit. Since its July 9 debut, Go Go...
Video-driven e-commerce has been around since 2016. Now, video platforms such as Douyin and Kuaishou are selling Taobao products, and other social media platforms such as WeChat, Weibo, and Xiaohongshu are getting into the mix by testing e-commerce functions as well. Nowadays, e-commerce will focus more on the group of...
There are 300 million Chinese people that suffer from sleep disorders, and the sleep quality of 94.1% of the public does not meet the healthy standard. As a result China’s sleep-aid market is growing. People are spending increasing amounts of money on products that can help them get a better...
What Sephora realized early on is the unique digital landscape in China — millions upon millions of consumers equipped with smartphones that have been immersed within the Tencent environment. Accordingly, last October, Sephora created a new retail system connecting its 200+ brick and mortar stores with their website, app, Tmall,...