A profound shift is underway in the country’s $115 billion luxury market. A growing number of luxury brands are more enthusiastic about WeChat commerce than selling through China’s top B2C e-tailers Tmall and JD.com, despite these platforms’ vigorous efforts to attract top-tier labels. Growth in the number of fashion labels...
Archive:
June 2019
Thousands of brands and retailers have seen the value of Wechat Mini Program and jumped on the bandwagon to explore business opportunities in China. Louis Vuitton has created a WeChat Mini Program to interact with the Chinese consumers on a one-on-one basis. Launched on June 14, their latest Mini Program...
AgencyChina’s market insights professionals work hard to help clients stay on top of what’s happening and where things are trending in China’s massive consumer market. Through our Market Research we uncover trends in China and benefit from this knowledge together with our clients. In previous weeks we've talked about the...
Tencent is reportedly now making big plans to take advantage of Asia's largely untapped movie market. Through its subsidiary, Tencent Pictures, the Chinese conglomerate is apparently making massive strategic moves with plans to churn out more than 100 movies and television shows in the next three to five years. Tencent apparently...
Consumers in China have shifted to buying more goods from domestic brands in the country’s annual midyear online shopping festival amid the escalating trade war with the US. Chinese home appliance brands Supor, Midea Group and Joyoung saw their combined sales increase fourfold during this week’s 618 shopping festival, compared...
According to China’s Ministry of Education, 90% of students living abroad pay full-tuition using personal or family funds. They belong to China’s affluent second generation, who are estimated to have contributed $11.5 billion to the American economy in 2018 in a multitude of sectors like housing, automotive, high-end fashion, and,...
It is happening, the Trade War is affecting Tourism, at least for the people that value Government warnings and advise. China advised its citizens against traveling to the U.S. on Tuesday, citing recent increases in crime and harassment. A professor studying international business at San Diego State University told Forbes the...
Children’s Day is celebrated across the country. This special day took place on June 1 in China. Nearly all kindergarden and elementary schools take a half-day off just to commemorate the festival with the kids and their respective parents. To celebrate this holiday, various luxury brands brought up WeChat campaigns...