Your ultimate cheat sheets in getting to know this exploding Social Commerce platform. Have you heard of Little Red Book, but aren’t quite exactly sure what it is or how your brand can use it? Read on to get up to speed in record time – all it takes is...
Archive:
May 2019
According to new research, 84 percent of all premium beauty brand engagement on Weibo is driven by posts featuring celebrities. Celebrity is a key growth driver for beauty brands in China. For instance, Estée Lauder products that were mentioned and linked by celebrities saw a 723 percent growth in sales....
We are sure everyone is familiar with the Chinese social media platform weibo (similar as twitter), but how many of you knowing about the difference between general "#" and a super topics? In this article mentioned about the most important things about Weibo's super topics.
Do you love buying wristwatches to reward yourself or your partner? Have you ever considered buying a smart watch? Do you know a brand that makes great watches and think they might have a shot in China? Read on to find out more. Source:Montredo We’ve compiled an overview of China’s...
You might not have heard of Yunji, one of the latest giants of Chinese social commerce. Yet, it just went IPO on the Nasdaq, raising $121 million USD. Who is this new booming social commerce company? Like Pinduoduo, Yunji is a social commerce company relying mostly on WeChat sharing in...
When French beauty brand L’Oreal reported its first quarter earnings earlier this month, it proved China’s ‘lipstick economy’ (口红经济) has strong momentum. That term – lipstick economy – refers to a changing pattern of consumption where large, conspicuous purchases (like handbags) are making way for smaller, yet similarly luxurious expressions...
Global brands face new opportunities as luxury represents a powerful form of social capital for young Chinese consumers. Set to be the engine of global spending on high-end shoes, bags, fashion, jewelry, and watches, China’s affluent upper-middle class presents an enticing prospect for the world’s designer brands. In fact, Chinese...