In the West, women’s suits have had cultural momentum during the 1970s’ feminist movement. In 2019, the Chinese TV series “All is Well,” featuring actress Yao Chen dressed in a suit most of the time, underlines China’s suit trend. There are now over 4,600 posts under the hashtag # Su...
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April 2019
The way fashion is consumed has changed significantly over the last decade. Previously, brands were the market influencers, and their power wasn’t challenged. But with the emergence of the China market, which has its own specific rules and an even more democratic social media approach, fashion brands need new marketing...
The global rise of gender fluidity indicates a growing desire to embrace personal exploration beyond the narrow identity codes of masculinity and femininity. Today, toxic masculinity or passive femininity can be replaced with new types of roles: sensitive men or strong women. These new concepts represent a positive step forward,...
China is no exception when it comes to millennial obsession. However, a closer look reveals that elderly people (defined as over-60s) represent the fastest growing generational group in China. This group accounts for over 170 million people, representing more than a quarter of all Chinese households. And they are experiencing...
Are you an avid skier or snowboarding enthusiast? Do you want to understand how China's snow and ski market compares with the rest of the world? Then read on for relevant trends and considerations when taking your snow or skiwear brand to China. Source: Booking.com We’ve compiled an overview of...