Did you think the retail market in China was big already? Think again! In the first two months of 2019, total retail sales of consumer goods in China grew by 8.2% year-on-year to 6,606.4 billion yuan (US$984.49bn). The total retail sales in China is projected to exceed US$5.6 trillion in...
Archive:
March 2019
The rise of athleisure is the materialization of a bigger phenomenon which has been spreading out across sectors. From healthy food to sports accessories, emerging brands have been challenging the status quo of established brands. So many brands have to reevaluate and change the way they market their products to...
Chinese women don’t just hold up half the sky, they’re holding up entire industries. A growing proportion of travel consumers and decision-makers in China are now women, according to a report released by Ctrip. The report states that women travel more than their male counterparts, and also spend more as well. And social...
Social e-commerce platform Pinduoduo is expanding into China’s booming cross-border e-commerce business in an effort to meet growing consumer demand for quality goods. The expansion comes as Chinese e-commerce giants are raising stakes in their globalization initiatives, aiming to bring in more imported products – seen as higher quality – to...
More and more companies have adapted their business models in China to include a Wechat shop, especially WeChat mini-program shops lately. But brands have to keep in mind what makes selling on WeChat potentially profitable. Namely the social sharing feature, creating a sort of Facebook/Groupon mash-up. And that is not...
Are you curious about what's happening in China’s kidswear market? Do you want to know why a strong online sales presence is critical to succeed in this category? Keep reading for some relevant trends and considerations when capturing market share of China's kids and most importantly their parents. First, a quick...