Working with travel and tourism Key Opinion Leaders (KOL) isn't a new marketing strategy for travel brands in China. But how brands use KOLs that frequently travel for work, business or leisure is a relatively new question. Parklu asked four travel and hospitality industry experts on how they’re seeking an...
Archive:
February 2019
WeChat Mini-Programs took off in 2018, with thousands of brands and retailers diving in to explore business opportunities. This article summarizes survey results from 8,000 WeChat Mini-Program users and links use habits to implications for brands and retailers. Nearly 70% of users are optimistic about Mini-Programs future development, and over...
Every year numerous brands create special limited-edition products to celebrate Chinese New Year, and brands often look to influencers to help promote these products. This year, cosmetics brand Maybelline launched their new “Red on Fire” lipstick series. To do so they created a custom mahjong set, with the traditional symbols...
CREDITS: This article was first published in by ORDRE, and AgencyChina gratefully acknowledges permission to post it here. Over the past decade, the growing importance of affluent Chinese consumers has transitioned from notable footnote in the retail sector to a major driving force shaping the luxury fashion industry. Before the...