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Archive:

January 2019

ByteDance looks beyond entertainment with a move into education

Beijing is tightening it's cyberspace controls. This also means short video app operators are required to more heavily censor their content. Perhaps as a result of that, ByteDance, the company behind Douyin and Tiktok, is developing a more serious side to its business that the fun-loving younger generation may not...
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Gen-Z with Chinese Characteristics

Generation Z was born between 1998 and 2016 meaning the first ones are now turning 21 this year. In China this generation is often referred to as the "spoiled generation", due to being the only child in their family. The urgency to market to them is mounting, and both brands...
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Cross-border e-commerce platform NetEase Kaola extends offline presence

Online versus offline was an “either-or” retail equation not long ago. The popularity of new retail is creating a more favorable third option that combines both in-shop and online experiences. All major Chinese tech giants including Alibaba, Tencent, JD, Xiaomi, and Meituan have made similar moves. And now Kaola from Netease,...
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2019 China Consumption Trends

We’ve prepared a list of consumer trends for those who are or plan to sell products in China. This article is the third and final edition of AgencyChina’s Predictions Mini-Series, which also covers travel and platforms. Source: bizjournals Before we dive in to this particular topic, let’s quickly revisit how...
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Will Cross-Border WeChat Selling Be the Next Big Thing for Travel Retail?

First Weibo started gaining ground as the go to Social platform for Travel related posts. And now even Little Red Book is joining the fray with people flocking to the platform for Travel reviews and inspiration. Where does that leave WeChat? It plays its own crucial role in helping brands...
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GENCYCHINA’S 2019 CHINA INTERNET PLATFORM TRENDS

2019 China Internet Platform Trends

We’ve prepared a list of internet platform trends for those who have digital presences in China, are contemplating digital presence, or just interested in tech generally. This list is part of a Predictions Mini-Series in which we also cover travel and consumption trends for the coming year. Before we dive...
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Little Red Book Now Unmasks KOLs’ Paid Posts

Little Red Book or RED, a social e-commerce app, announced the launch of its “brand partner platform" in January.  It helps brands connect directly to the site’s influencers if they would like to arrange for sponsored posts, endorsements or positive reviews. But it also introduced something else. Possibly one of...
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Shopping app Little Red Book opens platform for brand-KOL partnerships

A few months ago RED opened up the shopping cart features, and now it has taken a step towards encouraging partnerships between brands and KOLs. It opened a platform for verified brands and KOLs to search for and find each other. Companies and MCNs can now find influencers by searching...
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On WeChat, Daigou Get Creative to Skirt New E-Commerce Law

Daigou (cross-border personal shoppers) are affected by the changes in the Ecommerce law but they seem to be at a loss on where to start to comply with it. Instead they are trying to "stay low" through all kinds of tactics including hand drawn pictures of the products they sell...
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2019 CHINA TOURISM TREND PREDICTIONS - AgencyChina

2019 China Tourism Trend Predictions

We’ve prepared a list of top tourism and travel trends for those wondering how to get a bigger slice of China’s outbound tourism market in 2019. This list is part of a Predictions Mini-Series in which we will also cover platforms and consumption trends for the coming year. Before we...
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