Weibo Corp, a leading social media platform, is investing 2 billion yuan ($290 million) to support content-driven e-commerce. Seeing as how the competition has shifted from expanding user scale to increasing the time users spend on app, Weibo is also attempting to better cater to the tech-savvy younger generation. To...
Archive:
December 2018
Earlier this month, Douyin opened its shopping cart feature. It's rival short video app Kuaishou following up, upgraded its e-commerce services, giving preference to domestically produced goods and partnering with Chinese e-commerce giants services such Alibaba-owned Taobao and Tmall, as well as mobile e-commerce platform Youzan in the hope of...
The mini-program battle is still on. Initially, mini-programs was created by WeChat, with a whopping 580,000 mini-programs being launched in 2017. Recognizing the attractive market, Chinese search giant Baidu recently launched an RMB 1 billion (around $140 million) mini-program fund targeting startups and developers to accelerate the construction of its...
The growth rate of Singles’ Day has been slowing since 2015. This year, Singles’ Day GMV grew 23.7%, compared to last years’ 43.5% growth. But growth figures aside, Singles’ Day has changed China’s retail landscape as it continually introduces new brands and products from different countries. For some overseas retailers,...
The competition between Chinese tech giants has reached yet a new feverish pitch. Tencent has blocked Baidu-backed video platform Haokan from sharing content to WeChat’s popular feed. Haokan content shared on WeChat Moments was only visible to the sharer, not to his or her contacts. Tencent is trying to keep...
Acquiring users for a new APP is hard in any market but especially in China. Big players, such as Tencent, Alibaba and Baidu compete for large market shares. And in order to compete, companies need to come up with some good and new ideas. An interesting strategy used by the...
China’s e-commerce market is the largest in the world and already represents more than 40% of the total global e-commerce spending. This year, China’s Singles’ day set a new record with US$30.8 and 27% growth when compared to last year. In the next four years Chinese online sales are expected...
Chinese social media giant Weibo, which was launched in 2009 and has more than 400 million monthly active users started to look for the overseas market. The social media platform is considering launching new products in different languages aiming to find new users and new countries. This is the same...
The Chinese consumption patterns have been changing in the last few years, which is reflected in the increasingly willing to purchase more high quality products. In order to adapt to the new trends, the Chinese government announced that they will lift the tax-free ceiling for personal cross-border e-commerce retail purchases....
After the repercussions of the latest Dolce & Gabbana campaign last month, some comments have been raised about the increasingly challenging environment of the Chinese market. However, for some Western brands China’s new generations are not so hard to please, which is reflected in great campaigns that did have positive...