Archive:

August 2018

“Cutting-edge technology, exotic foods, adventurous activities and accommodation with an authentic local flavor" – this is the travel style of the new generation of Chinese travelers. And this doesn't come cheap. Chinese Millennials and the Z Generation are devoting more than one third of their income to travel, with an...
The Chinese economy has been growing and as a result the car market has been booming. It reveals modern-day truisms on the expectations of affluent Chinese consumers. And clearly shows that a car brand's presence online and offline are both must-haves. This article points out how car brands ignite passion...
In China, the millennial and Gen-Z generations are driving consumption. And celebrities and KOLs have a big impact on that purchasing behavior. According to a survey Chinese Social Media users are more receptive to brand recommendations by celebrities than any other country (63%-78%). It is important to note that celebrities...
Particularly in China, where people are not encouraged to outwardly show emotion, emojis have become an especially important means of communication. Many brands have tried emoji marketing on a global scale, but few of them have yet to make emojis an integral part of their China-based campaign. So why aren’t brands taking advantage...