Two home-grown coffee startups are operating as fast as they can against the giant and dominate Startbucks. “New retail” is often used to describe Luckin, where customers order and pay on their app, for both delivery and pick up. Coffee Box wins major creative points for their marketing via WeChat...
Archive:
August 2018
Chinese people are more willing to invest in healthy living nowadays. One clear sign is the number of gym memberships that has increased dramatically. A result of this trend is that sportswear is taking over the apparel industry in China. Even though Nike and Adidas continue to dominate the industry, there...
“Cutting-edge technology, exotic foods, adventurous activities and accommodation with an authentic local flavor" – this is the travel style of the new generation of Chinese travelers. And this doesn't come cheap. Chinese Millennials and the Z Generation are devoting more than one third of their income to travel, with an...
The Chinese economy has been growing and as a result the car market has been booming. It reveals modern-day truisms on the expectations of affluent Chinese consumers. And clearly shows that a car brand's presence online and offline are both must-haves. This article points out how car brands ignite passion...
Burberry is the latest in a long line of brands to launch a Valentine's Day campaign. Taking the form of a social game in honor of Chinese Valentine's Day, Burberry's campaign (which is said to be a mini-program but seems to be a regular H5 campaign) allows users to test...
In China, the millennial and Gen-Z generations are driving consumption. And celebrities and KOLs have a big impact on that purchasing behavior. According to a survey Chinese Social Media users are more receptive to brand recommendations by celebrities than any other country (63%-78%). It is important to note that celebrities...
Official figures show there are now more than a million mini programs in circulation. With mini-games monetizing fast via advertising and in-app purchases, WeChat has announced in-game ad daily transaction volumes of up to RMB 10 million. Read on to find out how traditional offline chain stores can benefit from...
While WeChat and Weibo come first to mind for foreign brands doing business in China, few Chinese social media platforms help brands connect with their intended audience as well as Zhihu. Zhihu is a Chinese-language Q&A platform, similar to Quora, which came online in early January 2011. Right from the...
Particularly in China, where people are not encouraged to outwardly show emotion, emojis have become an especially important means of communication. Many brands have tried emoji marketing on a global scale, but few of them have yet to make emojis an integral part of their China-based campaign. So why aren’t brands taking advantage...