The gigantic Chinese middle-class, which is projected to grow to 659m by 2030, consists of a cohort of urban only-children who will be relied on to support two ageing parents, and four grandparents. Due to that, and other factors the tastes of this generation are changing. They are more interested...
Archive:
July 2018
The battle between Chinese short-video gaints is moving from online to offline. Tencent Weishi, a short-video platform owned by Tencent announced a Gopro-like action-camera in collaboration with manufacturer EKEN on Tuesday. Meanwhile, Kuaishou announced on the same day a Snap Spectacles-like product in collaboration with Chinese spec-maker Starci. Whether the...
According to a report by influencer marketing agency ParkLu many brands aren't always using the right platforms, picking the right people, or sending the most effective message to showcase their offerings through Influencers. This article summarizes three tips for brands running KOL campaigns in China.
As the industry saying goes, “you only get one chance in China.” With Chinese shoppers ranking social networks as the #1 source of inspiration for purchases across online media channels, it’s important to make a strong impression from the start. Learn from these recent brand blunders before developing your own...
In 2017, China’s paid content market has reached $738.9 million and is expected to grow to $3.5 billion by 2020. Jinri Toutiao is taking action by allowing media companies to set up and operate paid, content columns on its app. Even though the new feature is still in alpha testing,...
Douying is growing at breakneck speed. It is reported to be the most downloaded app in Apple's App Store worldwide in the first quarter of this year reported by SensorTower. Now the platform made a move to bring more quality content and to retain users. Douyin reportedly identified a number of...
Many mini-programs have already cemented their place in China's online ecosystem, but it is still surprising how fast they are growing. The number of daily active users has now reached 280 million. Mini-program have already been wildly for ecommerce, but now luxury brands also see the benefits from it and...
The pace of change in China is difficult to comprehend for those outside the Middle Kingdom but at AgencyChina we have a front row seat as local consumer behavior and technology collide at rapid speed. Here are our top three insights on key elements of Chinese consumer behavior in the...
Chinese internet consumers are no longer unwilling to pay for digital content. According to the report by iresearch.cn China's paid digital content market is expected to grow from RMB 4.9 billion in 2017 to RMB 23.5 billion RMB in 2020. Which indicates that healthy and good quality content is the key...