Archive:

July 2018

The gigantic Chinese middle-class, which is projected to grow to 659m by 2030, consists of a cohort of urban only-children who will be relied on to support two ageing parents, and four grandparents. Due to that, and other factors the tastes of this generation are changing. They are more interested...
As the industry saying goes, “you only get one chance in China.” With Chinese shoppers ranking social networks as the #1 source of inspiration for purchases across online media channels, it’s important to make a strong impression from the start. Learn from these recent brand blunders before developing your own...
Douying is growing at breakneck speed. It is reported to be the most downloaded app in Apple's App Store worldwide in the first quarter of this year reported by SensorTower. Now the platform made a move to bring more quality content and to retain users. Douyin reportedly identified a number of...
Chinese internet consumers are no longer unwilling to pay for digital content. According to the report by iresearch.cn China's paid digital content market is expected to grow from RMB 4.9 billion in 2017 to RMB 23.5 billion RMB in 2020. Which indicates that healthy and good quality content is the key...