As WeChat gets more and more user friendly it allows brands to promote their products and services in varies ways. Traditional retail areas in Europe are also starting to realize the potential. And they are not wrong! 64 percent of Chinese 20 to 30-year-olds still prefer to shop for luxury...
Archive:
June 2018
Cutting through the noise in China’s buzzing consumer market can be difficult for small to medium-size brands without the funds or partnerships to support mass distribution. The good news is that it’s still possible to create buzz among the right audience by distributing targeted content across niche platforms on a...
As a brand entering the competitive market in China it is not just about opening stores, says Wen Zhou, President and CEO of 3.1 Phillip Lim. It is about having the right people, having the right strategy, having the right branding, products, having the time and patience to test the...
When it comes to KOL campaigns in China weibo might still take the biggest share across the majority of brands studied, but a series of female celebrities, including mega KOL Fan Bingbing have recently joined Xiaohongshu, one of the niche platforms in China. With many different channels and even more...
Last weekend many brands in China released WeChat marketing campaign for Father's Day. Recent reports show that the Chinese men's beauty industry is growing at a rate twice as fast as global forecasts. Which means Chinese men's willingness to experiment with different beauty products represents a golden opportunity for new...
The western world has been talking about the new GDPR related laws in Europe, but many foreign companies that either already entered or are planning to enter China are not aware that the country has its own set of laws called CSL. Companies who fail to comply with these regulations might...
Douyin could be a key platform for branding, but it might not be the best fit for every brand. When brands are choosing a digital marketing platform, following what is trendy seems like the right thing to do. However choosing the most suitable platform is about more than following a...
Has your brand prepared an online campaign in China related to the World Cup yet? If not, you better get on it! China might have failed to make it through to the 2018 Fifa World Cup but that has not dampened the enthusiasm for the tournament. The massive interest and...
China has a long history of managing diversity and change, and with up to 1.4 billion citizens inside its borders, people in China sure know how to spot value from a crowd of options. Weaving this same organized chaos and providing a combination of options is the key to keeping...
The Short video platform battle is stil on! Douyin's rival Kuaishou (快手), a short video sharing and live streaming platform has bought Acfun (A站), a platform for ACG (anime, comics, and gaming) fans. In this post, you will find out how this move will help Kuaishou in the battle for...