WeChat is an app that’s absolutely crucial to engaging with Chinese consumers. Over the last year numerous brands have launched their own WeChat mini-programs, as well as games and other novel marketing campaigns. According to research, users are not only increasing their time in mini-programs, but also their spending. Take...
Archive:
May 2018
Powered by advanced cloud technology, smartphones and the optional accessory of an adjustable selfie-stick, livestreaming in China is taking content consumers by storm. A Credit Suisse report, made available in September 2016, placed the personal livestreaming market in China to climb to 5 billion USD in value in 2017. Interestingly,...