Archive:

May 2018

When choosing a platform, brands typically default to Tmall or JD.com, but they're not always the right choice, as they can be costly and swamp a brand with the range of other choices available to the end consumers. Although smaller than these two ecommerce giants, China has numerous other cross-border platforms...
Building trust in China is an absolute must for any brand, and even established overseas brands have an uphill battle without the right digital marketing strategy localized for China. While foreign brands in China have traditionally enjoyed high levels of consumer “trust”, such as infant milk formula providers, there is...
While deciding to purchase a product Chinese consumers have always had a tendency to do more research then any western consumers, on a count of the lack of trust in the market. That behavioral trait creates opportunities in today's online world. And Little Redbook has made the right move by...
China can be a complicated market for foreign brands to do business. From hosting a website to running a social media campaign, the digital norms in China deviate from those in the West and localizing is paramount to success. The two most obvious “first steps” are registering a verified WeChat...
Setting a marketing budget for a market like China is very difficult and unfortunately often underestimated. This article tries to help manage brand's expectations of the required investments. But more importantly it underlines what we always tell our clients "Marketing should always be highly individualized and personalized – to the...
The battle rages on. This article does not only show how intense the competition has gotten between the different platforms in the Chinese Digital market. It also shows the power of Zhihu as a branding and marketing tool. It is import for brands to cover all the bases in a...
In the digital marketing world, social media is an ideal place for people to discover new brands and read about new products. Even though everybody is talking about WeChat in China, Weibo should definitely not be neglected! One strong indicator is the company's revenue which increased by 76% compared to this...
On Wednesday, 09th May 2018, AgencyChina, as a digital marketing agency, had the pleasure of hosting a partner event to discuss about trust issues in China at Cotton's in Shanghai. AgencyChina aims to connect all partners across different sectors together in order to have a better understanding of each others products and services with...