Archive:

April 2018

China's short video industry is one of the country's fastest-growing markets. Among Kuaishou, Douyin and other short video streaming apps, Tencent and Baidu are fighting their way into the short video market as well. Let the battle begin. Which app will be the next frontrunner? Stay tuned with AgencyChina, we...
It is another win for Tencent in the digital marketing battle for the attention of Chinese Netizens. A new WeChat Mini Program game which is taking China by storm. Like its popular predecessors Tiaoyitiao (jumping from box to box) it is a pretty simple yet addicting game. Little balls come...
International companies are talking a lot about WeChat as a crucial tool for doing business in China. So how do they do it? This article lists 6 luxury brands and their original campaigns with undoubtedly large budgets. However, even if your marketing budget is not that high there are still...
In the beginning of 2018, WeChat has become much friendlier towards brands and retailers, allowing users to purchase products or visit online stores by clicking on ads in their Moments feeds. Unfortunately, this great function does not yet apply to the fashion industry. Continue reading this article to know more...
WeChat is considered a paramount Chinese digital marketing channel for international brands doing businesses in China. Especially WeChat Moments ads is a booming trend that brings more opportunities for marketers to advertise in China. What is WeChat Moments Advertising? Advertising on WeChat Moments is a similar method as advertising on Facebook...
The success of Mini Programs, albeit somewhat delayed and underestimated, has not gone unnoticed by the industry. In response, 10 of China's most popular smartphone makers, including Huawei, Xiaomi, and OPPO, are teaming up to create and promote technical standards for download-free HTML-based "fast apps," like WeChat's mini programs. The...