Archive:

March 2018

As China's consumers have grown more sophisticated and assertive, so have their channels of recourse. They take full advantage of these channels to vocalise their complaints and let their feedback be known. Last year consumer complaints grew 44% to 2.4 million – edging closer to America's 2.7 million complaints. Consumers are more...
China is a country full of modern Chinese consumers that are savvy, spoiled, obsessed with social media, attached to their smartphones and operating in an increasingly cashless society. Read more about what marketers can do to get their attention. It is all about being just as savvy as they are,...
We love the quote with which this article starts: "Content is King, but distribution is Queen and she wears the pants" – Jonathan Perelman, BuzzFeed. As you would expect it continues to explain the importance of promoting your content to make sure it is seen by the right audience, in...
Over the past couple of months there’s been a lot of hype about Chinese short video social site Douyin. Reaching over 100 million users within a year this Musical.ly copycat has quickly become the go-to app for China’s Gen Z. Brands, frustrated with the high prices and declining organic reach...
5 things you should know about China’s shopping addiction This is the third article in short three-piece series called “Why China?” This piece explores China’s growing love affair with shopping. Every country has their own national pastime. As football is to Brazil, bullfighting is to Spain and cricket is to...
Millions of Chinese consumers watch “315” each year, a nationally televised program that exposes unfair practices by popular brands. The show’s name comes from the date it airs, March 15, or World Consumer Rights Day. Every year Chinese and global firms steel themselves ahead of the TV show, it always...
This is a great opinion piece about how China might care less about user experience than we think. This article argues that many Chinese are so eager to try out new things that they quickly gloss over certain “trivial” problems. If they can use it, and it basically works, then...