Archive:

February 2018

Is your company losing luster back home? Brands are finding growth opportunities in China by reinventing themselves in order to targeting a growing consumer market. Here’s how five international brands have started a clean slate by reinventing themselves through their branding in China. This is the second article in a...
Over the past few years, Key Opinion Leaders (KOLs, 网红 wǎnghóng in Chinese) or online influencers, have successfully dominated Chinese social media platforms like Weibo, WeChat and live streaming apps. Companies wanting to expand into China are using these KOLs to drive more traffic and raise brand awareness. Key trends...
As China is the largest internet market, as well as ecommerce market a lot of companies are interested in it development and changes. And sometimes it is good if these reports are made by organizations outside China. Like a newly released report by a US-based global investment banking firm for...
China has its own official Valentines day on the 17th of August  (Double Seventh), and an unofficial Valentine’s Day on the 20th of May (520 day) because the numbers sound like “I love you” in Chinese. But all those cupid arrows haven't saturated the loving couples in China because for years...
The professional, in-store and amateur personal stylists of famous KOLs are themselves becoming KOLs. They are the once who shaped the entire image of the famous KOL, based on their talent, reputation, and social media followings. And brands are slowly starting to recognize their value of direct ambassadors. We believe...
When your brand is associated with a ‘Trendy TV Show’ it could be raining cash when it is still on fire. However, what happens when it turns into a bad influence to society because your direct or indirect ‘brand ambassadors’ go rogue? It might temporarily make you extremely popular among...
They don’t have a desktop app in China, and their approach has been 100% mobile-first. Le Tote's CEO in China stated that their customers spends all their time on mobile. “So we started with a WeChat app. People interact with friends, sell things and make payments through WeChat. It’s a...
This is the first article in short three-piece series called: “Why China?” Read on to find out why some of America’s biggest retailers are focusing on selling in China over the US. A country of firsts Earlier this month, Starbucks opened its doors to welcome customers to its largest mega-store...